3d object with code?

Hello! I was wondering how this website is made and if is possible to implement it on the readymag (meaning flower on the background):

I understand, that the easiest way - is png sequence via shots, but here this flower is changing its scale as well when there is an interaction. so it’s probably a code, right? maybe there are resources that could help with that?

sorry for any inconvenience and appreciate all the responses xx

Hi! You can try to use Spline https://viewer.spline.design/ for this. It’s pretty easy embeddable